How much does a website cost in 2026?
Every page answering this question gives you a range. Here is the actual number we charge, what it covers, what it does not, and what everyone else quotes — so you can tell whether a quote you have been given is reasonable.
The short answer
A small business website costs €390 with us — a fixed price, agreed before the work starts, for a custom-designed site of up to five pages. An online store is €690. SEO is €290. Maintenance, if you want it, is €39 a month and is optional.
Those are euros because we are a studio in Podgorica, Montenegro, working remotely with clients in the United States and across Europe. That is the whole reason the number is what it is: our costs are Montenegrin, not Chicago or New York. The framework, the speed target and the SEO work are the same ones we ship at home.
What the market actually charges
These are not our estimates. Each range below is quoted on a page currently ranking on Google’s first result page for this question, checked in August 2026. We include them because a single price is only useful next to what everyone else asks.
| Who builds it | Typical cost | Note |
|---|---|---|
| DIY builder — Squarespace, Wix, Shopify | $16–$400 / month | You build it. Ongoing, not one-off. |
| Freelancer, template-based | $500–$5,000 | A bought theme with your content in it. |
| Small agency, semi-custom | $3,000–$10,000 | Quoted by Fyresite for this tier. |
| Mid-sized custom design | $10,000–$40,000 | Tailored UI, custom filtering, integrations. |
| Enterprise build | $40,000–$150,000+ | Multi-currency, complex inventory, heavy traffic. |
| Nanostar | €390 fixed | Up to five pages. The number below is the number. |
The spread is real and it is not a scandal. A $40,000 build usually buys things a five-page site does not need — multi-currency checkout, complex inventory, an integration with a system your warehouse already runs. What the spread does mean is that “it depends” is not an answer, and any quote should come with a list of what is in it.
What €390 covers
- A custom design, drawn for your business — not a purchased theme with your logo dropped in.
- Up to five pages, built in Next.js and server-rendered.
- A contact form that reaches your inbox, and a click-to-call number.
- Technical SEO: titles, descriptions, sitemap, structured data, Google Search Console.
- Core Web Vitals measured before handover. It does not ship until it passes.
- The code, in a repository in your name, on final payment.
What it does not cover
This is the part most quotes leave out, and it is where a “cheap” site turns out not to be.
Domain
$10–$20 / yearPaid to the registrar, in your name. We add no margin.
Hosting
$0 at typical trafficVercel’s free tier covers most business sites. Paid plans start around $20/month if you outgrow it.
Copywriting
yours, or quoted separatelyWe help with structure. Words about your business are better from you.
Photography
yours, or stockSame reasoning. Stock is fine and we will say when it is not.
Maintenance
€39 / month, optionalUpdates and monitoring. Several clients do not take it and the site keeps working.
Why a fixed price is possible at all
Agencies quote ranges because the work is genuinely open-ended when nobody has agreed what is being built. We fix the price by fixing the scope first: up to five pages, a design you approve before any code is written, and a written list of what is included. If you want more than that, the number changes — but it changes before the work, in a conversation, not on an invoice afterwards.
The second reason is the stack. We build in Next.js rather than assembling a site from plugins, which sounds like a detail and is actually most of the cost difference: there is no plugin licensing to pass on, no page builder subscription, and far less of the maintenance that comes from twenty extensions updating on their own schedule. It is also why our maintenance is €39 a month rather than a retainer — there is genuinely less to maintain.
Questions worth asking whoever quotes you
- Is this a custom design or a purchased theme? Ask to see the theme if it is one.
- Who owns the code and where does it live when we are done?
- What is the monthly cost after launch, including anything I have to keep subscribed to?
- What happens to the price if I need a sixth page, or a second language?
- Can I see a PageSpeed score for a site you built recently? Not a screenshot — the URL.
The last one is the most useful and the least often asked. Speed is the one claim in this industry that can be checked by a stranger in ten seconds, which is why it is worth asking for a URL rather than a promise.
Want the number for your project?
Tell us what your business does and what the site has to achieve. You get a price and a timeline, usually within a working day — not a discovery call first.